Pawn Store
New Bond Street Pawnbrokers is a high-end, multi-award-winning pawn shop in Mayfair, Central London, specialising in initial online valuations and loans on fine assets such as jewellery, watches, classic cars, diamonds, art, memorabilia, prints, sculptures, and paintings.
With over 40 prestigious industry awards & nominations, we are a 6-time National Pawnbrokers Association (NPA) award-winning luxury pawn shop, operating for over 25 years from our Central London, Mayfair store. With a loyal customer base and flawless reviews, our track record speaks for itself, making us one of the best pawn shops and pawnbrokers in London for luxury and fine watches, jewellery, art, paintings, photographs, classic cars & more. We retain a customer base of high-net-worth individuals and famous names through competitive interest rates, discretion, trust, and impeccable service.
Headed by David Sonnethal, a familiar media figure, New Bond Street Pawnbrokers’ modern, forward-thinking approach to providing collateral loans on fine items and assets has not gone unnoticed by the public, the media, or trusted industry bodies.
Our reputation as an industry leader is cemented by awards that recognise the value that our local pawn brokers bring to customers in London, from initial online valuations to collateral loans on fine watches, art, paintings, diamond jewellery, classic and prestige cars.
We took home the National Pawnbrokers Association (NPA) Best Store of the Year award in 2024, 2019 and 2008 thanks to our commitment to innovation, adoption of technology, and a strong focus on teamwork, and the National Pawnbrokers Association – Employee of the Year award in 2025 and 2021. Additionally, the NPA awarded us in 2022 and 2023 for our engaging social media work, which helped bring us closer to our customers.
New Bond Street Pawnbrokers also won “Best Website” and “Disruptive Business Model” at the UK Business Awards, thanks to our focus on customer-centric digital experiences. Finally, our win at the Experian Credit Awards demonstrates our dedication to responsible lending, customer care, and digital innovation in the luxury pawnbroking sector in and near London, and across the UK.
Transparency, fair collateral lending practices, and user-friendly experiences are at the heart of what we do at New Bond Street Pawnbrokers. Reach out today to discover why we’re the most awarded luxury pawn shop in London & the UK for collateral loans on watches, fine art & paintings, diamonds, diamond jewellery, luxury, vintage and classic cars.
Luxury assets you can use as collateral for a loan at our pawnshop:
1. Pawn Fine watches: Rolex, Patek Philippe, Audemars Piguet, Richard Mille, Omega, Cartier, F. P. Journe, Breguet, Breitling, Urwerk, Vacheron Constantin, IWC, Chopard, A Lange & Sohne
2. Pawn GIA Diamonds
3. Pawn Fine jewellery (diamond earrings, rings & bands, necklaces, bracelets): Cartier, Tiffany & Co, Harry Winston, Graff, Bulgari, Van Cleef & Arpels
4. Pawn Classic, prestige & Luxury cars: Bugatti, Ferrari, Aston Martin, Jaguar, Porsche, Mercedes, Rolls-Royce, Bentley
5. Fine art, sculptures and paintings, including Old Masters, Modern & Contemporany, and prints & photos from Bernard Buffet, Marc Chagall, Sean Scully, Tom Wesselmann, Tracey Emin, Banksy, Van Gogh, Salvador Dali, Robert Rauschenberg, Jean-Michel Basquiat, Andy Warhol, David Hockney, Banksy, Damien Hirst, Raoul Duffy, Roy Lichtenstein, Rembrandt, Sandro Botticelli, Canaletto, J.M.W. Turner, Peter Paul Rubens, Anthony van Dyck, Thomas Gainsborough, Bernardo Bellotto, Lucas Cranach the Elder, Raphael, Vermeer, Frans Hals, Velázquez, El Greco, Jacques-Louis David and others.
When using your art, watch, car, painting, or diamond jewellery as security for a loan, our pawnbrokers offer:
- 5% Fixed Monthly Interest rate amp
- No early payment penalties
- Accurate, auction-based valuations
- Same-day payment
- No hidden fees, no credit checks
- 2 to 7 months contract
- Payments often reach your account within 2 to 4 hours
- New Bond Street Pawnbrokers is regulated by the Financial Conduct Authority and is a member of the National Pawnbrokers Association Awards
Transparency, fair collateral lending practices, and user-friendly experiences are at the heart of what we do at New Bond Street Pawnbrokers. Reach out today to discover why we’re one of the most awarded luxury pawn shops in London & the UK for watches, fine art & paintings, diamonds, diamond jewellery, luxury, vintage and classic cars.
New Bond Street Pawnbrokers is a multi-award-winning luxury pawn shop in Mayfair, Central London, specialising in initial online valuations and loans on fine assets such as jewellery, watches, classic cars, diamonds, art, memorabilia, prints, sculptures, and paintings. Chic and comfortable, our Central London pawnshop enables us to provide a secure, professional, and relaxed environment for you to visit us.
Unlike most traditional luxury pawnbroking stores, we have never retailed from our premises – our high-end pawn shop focuses exclusively on colateral lending against fine assets in all UK areas and London, including Mayfair, Hatton Garden, Westminster, Fulham, Islington, Chelsea, Shoreditch, Kensington, Lambeth, Marylebone, Waterloo, Covent Garden, Soho, Fitzrovia, Belgravia, Pimlico, Bayswater, Leicester Square, Green Park, Bloomsbury, London Bridge, Bankside, Trafalgar Square, Embankment, Charing Cross, Notting Hill, Knightsbridge, Tower Hill, City of London, Victoria, Liverpool Street.
No appointment is necessary to meet our pawnbroking experts. We look forward to welcoming you to New Bond Street Pawnbrokers soon.
See our case studies at https://www.newbondstreetpawnbrokers.com/case-studies/ :
https://www.newbondstreetpawnbrokers.com/case-studies/chopard-luc-1860-collateral-loan-example/
https://www.newbondstreetpawnbrokers.com/case-studies/rolex-submariner-collateral-loan-example/
https://www.newbondstreetpawnbrokers.com/case-studies/bentley-continental-r-collateral-loan-example/
https://www.newbondstreetpawnbrokers.com/case-studies/ferrari-328-gts-car-collateral-loan-example/
Established in the early 2000s, New Bond Street Pawnbrokers has taken the pawnbroking industry by storm, bringing a centuries-old trade into the modern era. Located in the heart of Mayfair, London, our prestigious pawn shop specialises in providing loans against high-end luxury assets, including fine jewellery, diamonds, watches, art, antiques, luxury vehicles, and more.
With over six decades of combined industry experience, our team of experts has cultivated a singular understanding of the luxury goods market. This expertise allows us to offer our clients the maximum loan value for their prized possessions based on current market trends and valuations.
Our commitment to excellence has not gone unnoticed. We’re proud to have supplied over £25 million in asset loans in the past five years alone and even prouder of our impressive 80% client return rate. This success is a testament to our unwavering dedication to providing premium, discreet, and efficient service that meets the unique needs of our discerning clientele.
As members of the National Pawnbrokers Association, we adhere to the highest industry standards. Our team, led by award-winning director David Sonnenthal, includes seasoned professionals who bring a wealth of knowledge and passion to their roles. From our senior manager, Susana Figueiredo, and Maraina, our Manager, both recognised as Employees of the Year at the NPA Awards, to our dedicated specialists in various luxury asset categories, each team member plays a unique and key part in our operations.
Our team:
1. David Sonnenthal:
David Sonnenthal took an unusual route into pawnbroking, moving into the industry after a successful career in show business. Between the ages of 17 and 26, he worked as a professional actor, appearing in a variety of productions on both stage and screen. In 1996 he even won the prestigious Perrier Award for acting at the Edinburgh Fringe Festival.
His pawnbroking career in London started quite by chance after he discovered the future site of New Bond Street Pawnbrokers during an acting audition in 1999. Immediately seeing the shop’s potential, he turned it into a successful pawn shop London business and went on to become one of the UK's top Pawnbrokers
David is a highly respected figure in the pawnbroking industry, winning the National Pawnbroker Association’s award six times in 2025, 2024, 2022, 2021, 2019, and 2008. Over the course of his 25-year career, he has gained a reputation as one of the pioneers of UK and London’s pawnbroking. He is a regular fixture in the British media, often providing expert advice on market values.
Never one to lose touch with his roots, David has even managed to continue his entertainment career as the resident dealer on Channel 4’s popular Four Rooms TV series.
2. Susana Figueiredo:
Having worked in the pawnbroking industry for 20 years, Susana offers a high level of knowledge within the lending sector. Her expertise is key to the daily business at New Bond Street Pawnbrokers where she ensures that compliance is adhered to. With a keen interest in the satisfaction and experience of our clients, Susana is a huge asset to the team and is a fundamental part of the day-to-day running of the company.
Susana is a winner of the Employee of the Year 2021 – National Pawnbroking Association Awards (NPA)
3. Mariana Vlad:
Mariana has been working in the pawnbroking industry since 2014. She enthusiastically embraces her newly found interest in watches. Mariana thoroughly enjoys working with customers, building strong relationships, and over her long and distinguished career, she has distinguished herself through excellent communication skills and high personal integrity. In 2025, Mariana won the prestigious “Employee of the Year” Award from the National Pawnbroking Association (NPA).
Mariana is the winner of the Employee of the Year 2025 – National Pawnbroking Association Awards (NPA)
4. Constantin Singureanu:
Constantin leads our multi-award digital marketing team, with an exclusive focus on delivering the best possible digital experience for our clients, from the moment they reach our website, find the information they need, and get in touch, to learning interesting facts about the fascinating world of luxury via our comprehensive blog.
Constantin is the founder of pufferr.co.uk, a multi-award-winning digital marketing agency in London.
Accepted Items : Antique, Vintage, Estate Jewelry, Luxury Accessories, Diamonds / Gemstones, Watches, Jewelry, Fine Art, Collectibles, Memorabilia, Automobiles
Services Offered : Appraisals
